The famous Italian car manufacturer Ferrari has opened its first showroom in New Delhi, despite concerns that the luxury sports car could be marketed successfully in a country with relatively weak infrastructures.
The streets of India are famous for their potholes, speed bumps, traffic and the occasional cow wandering clear. In 2007, with the hope that the perception test, conducted two Ferraris in India, to accumulate a total of 11,000 km in 16 states. Even if the roads and infrastructure are far from perfect, thinks the reader with improvements in recent years, the fact that Ferrari is the perfect time to test the Indian market.
However, while cows and stray dogs are not as widespread as in previous years remains the chaotic traffic in India. With the price of $ 485 and 651 at low altitude, the vehicle may not be practical to overcome its attractiveness as a status symbol. Ferrari also admits that it may take up to 7 years for the company and the government continues to improve roads and infrastructure. Another option would be to develop a model of Indo-only better implement its terrible traffic.
Owned by Fiat, Ferrari hopes to 100 units in India to advance the next 3 years. In their research, have identified a number of potential customers, employers and entrepreneurs in Bollywood. In addition to the showroom in New Delhi, hope to open a showroom in Mumbai next year, while exploring opportunities for representation in other cities. Currently there are 50 Ferraris in the country, all imported from abroad. Although import taxes often double the value of the original purchase price, customers tend to cost conscious small Ferrari, while demand in India and around the world continue to outstrip supply. New markets in the region of China has greatly expanded customer of the company, making it the third largest after the United States and Germany. Ferrari expects the acquisition to the market in India, the company will help the Asian market has stagnated in the West. Currently, the company sold 6,500 vehicles a year.
How the media have increased the enthusiasm for the new showroom, he could not even help even the competitors, but Ferrari welcomed the arrival and subsequent exposure. Sumit Chawla, Deputy Managing Director of Jaguar-Land Rover close, it is believed that the contact because of the similarity of their customers, many potential customers for the Ferrari because the Ferrari is not a cost and low ground clearance. However, despite its practical limitations, the presence of Ferrari in India alone represents something much larger: an increase in the growth of a nation as he tries to make the transition to a global superpower.